At FLEXFITBYRUBY, we don’t just design activewear — we design confidence. Born from the vision of founder Anne Hansen, this brand is a declaration of strength, femininity, and self-love for every woman — regardless of shape, size, or fitness level.

We believe that every woman deserves to feel powerful in her own skin, and our mission is simple: to create activewear that doesn’t just fit — it flatters, empowers, and inspires. Too many fitness brands build clothing for one body type. We’re rewriting that story.

FLEXFITBYRUBY is inclusive by design, celebrating real bodies in motion. Whether you’re a size 2 or 22, just starting your fitness journey or already owning it — our gear supports you physically and uplifts you emotionally. Every piece hugs you in the right places, stays put when you move, and makes you feel like the strong, stylish powerhouse you are.